Is a marketplace the same as a platform? I must admit there are times when I’m not sure myself. Maybe I’m in this business too deep and can longer see the wood for the trees!
Either way, if you’re building or growing a marketplace (or a platform) then it’s worth checking out this slide deck by Angela. It covers definitions (!), getting started, business models, metrics, tools and working with investors.
B2B Content Secrets
Dan Stelter came across a survey that found B2B buyers believe vendors talk too much about themselves and their products in their white papers and other ‘content’. So, he decided to look at 100 tech companies’ web sites to see what they might be doing wrong. If you’re selling to companies then this is a must-read.
Mobile App Must Haves
Former Facebook product leader, SC Moatti, knows a thing or two about building apps that convert. She’s even written a book on it. She writes here about the essential aspects of an app in 2016. Essential reading if you’re building an app.
Facebook Ad Changes
Jon Loomer brings us up-to-date on the latest changes to Facebook ads on this podcast with Mike Stelzner.
VC Funding in Q2
Here’s the KPMG and CB Insights report into 2016 Q2 VC funding. Somewhat down but nothing to worry unduly about if you’re focusing on bringing value to your customer.
How to Pitch
Michael Seibel (Y Combinator Partner) runs through the seven questions you must provide answers to in your funding pitch. Do this and you’ll be ahead of the pack, he says.
Your Startup Is Not About You
our startup isn’t about you, and it’s not about your product, either. Your startup is all about your customers. It’s hard to overstate how critically important this seemingly simple insight is.” I couldn’t agree more.
How Citi is Re-inventing Itself
I’ve had several conversations with contacts still in the old City about how we’d handle the threat from Fintech if we ran an incumbent bank. We all agree it’s just too hard. It ain’t gonna happen. Unless… we’d rebuild the bank from scratch from within. This is something like what Citi is trying to do.
Elon’s Masterplan v2.0
PayPal co-founder and Tesla founder & CEO, Elon Musk, presents his masterplan for the next 10 years for Tesla and his solar power company. Essential reading for an insight into how a master strategist thinks – and for the future of cars.
Ben Thompson explains why Unilever’s recent acquisition of the Dollar Shave Club (the plucky startup with the brilliant video) for $1 billion is incredibly low. More broadly, he talks about how more and more (big ad spending) incumbents are going to be dismembered which in turn will further bring down the TV ad edifice.
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