You will not become, grow or survive as a company unless you offer value to customers. That is, value perceived by them, not you.
According to analysis by Bain & Company there are 30 universal building blocks of value that lead to revenue growth and customer loyalty.
The 30 blocks “address four kinds of needs: function, emotion, life changes, and social impact. The pyramid above shows how value elements fit into the four categories.”
Of course, to know which elements of value to create means digging deep into the mindset of your customers. This means being crystal clear on who they are, what they care about, and why.
Skip this crucial step (like most startups) and you’ll end-up like most startups: failed. Do this and you stand a chance. Your call.
Reverse Engineering Growth
Hiten Shah walks us through the steps we need to take to generate enough of the right web traffic to succeed. His approach is to work backwards from what several of the most successful SaaS companies did to generate 15 million blog visits per year.
Financial Services Content That Glitters
Financial services is often considered dull, staid and stale – and that’s by those who work in it! How can we create ‘content’ that anyone is going to be interested in? Renee Warren at Onboardly flags-up some ideas.
Social Media Dashboards
Monitoring social media marketing activity and progress can be bitty and frustrating. Social Media Examiner suggests some cool dashboard solutions to ease the pain.
Seed to Series-A? Forget it!
Very few startups today go from Seed directly to Series A. While that was the norm for a long time in the venture capital industry it’s no longer the case – Europe included. Scott Sage explains how it works today…
IPO Market Myths
Bubbles Are Good
Fred Wilson believes tech bubbles can be a good thing.
Really, What is Disruption?
The term disruption is banded around so much today, it’s true meaning is in danger of being lost. Bharat Ayyar has produced this animated definition. Well worth 5 minutes of your time.
Code is Not Law
There’s a lot of tosh going around about how lawyers are about to be replaced by code. Smart contracts et al. Tim Swanson explains why there’s still a way to go before we can seamlessly integrate software with law. He outlines the state of play in this presentation.
The Next Economy
Jeremiah Owyang sees three red-hot challenges for the Next Economy. 1) What role do humans play when robots do jobs better? 2) Is Silicon Valley creating global feudalism models? 3) To protect the human economy, should we have an “off” switch for computer intelligence? Fascinating stuff.
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